John Juniper and Jeff Solorio are lifelong friends whose shared passion for photography, filmmaking and design sparked the life-changing epiphany that eyewear is the most prominent and memorable of all fashion accessories. Eyewear connoisseurs unsatisfied with the uninspired, low-quality offerings from the day’s leading designers and fashion houses, John and Jeff founded DITA in Los Angeles in 1995 with the mission to create innovative, finely crafted eyewear with a totally unique look and feel.